Easy Metrics

Company Overview

• Leading provider of labor analytics and operational efficiency software for warehouses and manufacturing plants
• Customers use the platform to track labor productivity, benchmark warehouse profitability, and improve overall performance
• Category-leading solution in a large, primarily greenfield warehouse labor management market (~70% greenfield)

Nexa Value Creation Initiatives

Go-to-Market

• Developed outbound BDR team and implemented targeted marketing strategies 
• Introduced a mid-market sales motion to create a high-velocity sale that balances the longer sales cycle, lumpier enterprise sale

Product

• Developed computer vision partnership that accelerated AI roadmap, expanding product scope

M&A

• Sourced, analyzed, and executed a transformative acquisition, within the first 6 months of ownership, that added scale and key new features

Organization

• The founder remains as the CEO and President
• Recruited key C-suite (CFO, CRO) and VP positions to build out the executive team