Case Study

Autura

Nexa Investment

August 2021

Status

Current

HQ

Boston, Massachusetts

Company Overview

  • Leading SaaS towing management and dispatch platform that acts as a system of record across all players in the public and private sector towing process
  • Primary product manages tows, from intake through release or sale
  • Sold to government (cities, counties, states), law enforcement, and private towers
  • Significant greenfield opportunity

Nexa Value Creation Initiatives

Go-to-Market

  • Developed a repeatable, scalable government GTM process and built out the team
  • Introduced private market GTM motions (impound lots, private towers) to smooth out the longer and lumpier sales cycle of government sales

Product

  • Re-packaged product to create modules to enable cross-selling and ultimately increase average ARR

M&A

  • Sourced, analyzed, and executed two acquisitions

Organization

  • Founder remains with the company as a board member, transitioning out of day-to-day operations
  • Recruited key C-suite (CEO, President, CFO, CRO, CMO, CTO) and VP positions
Autura