Case Study
Company Overview
- Leading SaaS towing management and dispatch platform that acts as a system of record across all players in the public and private sector towing process
- Primary product manages tows, from intake through release or sale
- Sold to government (cities, counties, states), law enforcement, and private towers
- Significant greenfield opportunity
Nexa Value Creation Initiatives
Go-to-Market
- Developed a repeatable, scalable government GTM process and built out the team
- Introduced private market GTM motions (impound lots, private towers) to smooth out the longer and lumpier sales cycle of government sales
Product
- Re-packaged product to create modules to enable cross-selling and ultimately increase average ARR
M&A
- Sourced, analyzed, and executed two acquisitions
Organization
- Founder remains with the company as a board member, transitioning out of day-to-day operations
- Recruited key C-suite (CEO, President, CFO, CRO, CMO, CTO) and VP positions
